WHAT: Hyper focused, A-B tested email templates curated to achieve responsive conversation.
HOW: (Pick-Find-Customize-Blast) PICK one of the BLAST Templates below. FIND clients in your CRM who are searching in a specific area or searching for a specific type of home. CUSTOMIZE the BLAST to fit your clients needs. SEND the BLAST to multiple clients at once. START the conversation.
Pro Tip: (MAKE LINK) = Make text before (MAKE LINK) ...a clickable link referencing valuable content.
Subject Line: This TOWNHERE home went viral
Body: As expected when this home (MAKE LINK) listed, it was a huge hit NAMEHERE. But it didn't sell...I have an idea why. Thought you might like to take a look at it online. Hope all is well, chat soon.
Subject Line: NAMEHERE you are special
Body: Hey NAMEHERE this is the 3rd email I've sent you as a part of a little experiment. When you first reached out, I think a few other Realtors replied to you at the same time. Figuring they might hound you for a few days, I wanted to step back and wait until the chaos died down a bit. Did you find what you were looking for?
Subject Line: XBED XBATH with FEATUREHERE under $PRICEHERE?
Body: That's right! This home in TOWNHERE (MAKE LINK) has the FEATUREHERE that most of our clients are looking for! It has over SQUAREFEETHERE + of living space and is available for custom financing with our preferred lender. Ready to take a look NAMEHERE?
Subject Line: JUST listed in TOWNHERE
Body: This home (MAKE LINK) JUST listed in TOWNHERE NAMEHERE. I thought it might be similar to what you were searching for. Thoughts?
Subject Line: Great opportunity in TOWNHERE
Body: I'm sure you're watching the market NAMEHERE. There's a few homes I'm keeping an eye on for our super savvy clients. Check this one out (MAKE LINK). Does it fit the bill?
Subject Line: The TYPEOFHOMEHERE I was telling you about.
Body: Thanks for your patients NAMEHERE. The photographer just got done. I'll paste a link to the property here (MAKE LINK).
ADD PROPERTY DESCRIPTION HERE
Subject Line: The icon of TOWNHERE
Body: TOWNHERE is chalk full of little gems like this one (MAKE LINK). Does this match what you were searching for? Only looking in TOWNHERE right NAMEHERE?
Subject Line: Don't check you TOWNHERE property value
Body: Not if you don't plan on moving that is. Our sellers are checking their home values (MAKE LINK) and receiving offers that are simply too good to pass up. Problem is, no one wants to be homeless, what if you sell too quickly? We have the solution NAMEHERE. Curious?
Subject Line: You'll never guess the answer to the question
Body: How many home tours...showings...."visits" (Southern Term), do you think this home has had NAMEHERE? I can tell you, but what's your guess? I think I also know why it hasn't sold yet.